PLEASE, DON’T SAY
<JUST A LOGO>
First things first. A brand is the sum of all the impressions a customer has - based on every interaction they have had with your company - and your products. No matter how small these interactions may look, they tell a story to your customers, as they will reveal a part of your company character to your audience. If your customer believes that a product is new and innovative, then those attributes become part of your brand in that customer's mind. If your packaging is high end and beautifully produced, then they may view your brand as sophisticated or elite....